About me

Senior digital professional working across product, UX and marketing, with experience in people and project management.

Born in the UK (near London), I moved to New York City in July 2018. Before New York, I lived in the Netherlands.


Some background

Words are my passion and my trade. My first piece of writing (self-published) was written aged 7, about a girl and boy falling into a magical chest. Riddled with grammatical errors, no publisher would take it. The patron has thrown the master copy away.

Putting that setback aside, I’ve worked as a strategist, across marketing, UX and product, since 2009.

My interest in the online world is more than commercial: for my Master’s degree thesis [PDF: 9.5MB] I wrote about the relationship between the internet and literature. Go easy on me: I wrote it in my twenties.

I’m sincerely interested in how writing will be shaped by changes in technology; I’m equally interested in how the history of writing can shape technology and digital culture.


  • MA in Modern and Contemporary Literature
    Birkbeck College, University of London (2011)
  • BA in English Literature with Creative Writing
    The University of East Anglia (2008)

Work Experience

  • Director, Product Management – Gartner (Mar 2023 – Present)
  • Senior Lead Content Strategist – Directv (May 2022 – Mar 2023
  • Senior Content Strategist – Modus (May 2021 – May 2022)
  • Director, Digital Strategy – Segal (July 2018 – May 2021)
  • Freelance Strategist – Mile End (May – July 2018)
  • Content Manager – TRVL (Nov 2017 – May 2018)
  • Web Content Specialist – Albelli (Feb 2016 – Oct 2017 )
  • Senior Web Editor – The IB (July 2014 – Jan 2016)
  • Writer and Researcher – The Key Support (July 2012 – May 2014)
  • Content Editor – DVO (Feb 2010- June 2012)
  • Copywriter – Various (July 2009 – May 2010)

Add me on LinkedIn

If you like! Here’s my LinkedIn profile.