Spread joy. Solve user needs. Make work fun.

I’ve spent my career getting better at one thing: communicating with customers online.

Since 2008 I’ve written copy and developed content strategy and design for small websites, start ups, and multinationals — I’ve done both B2B and B2C, and learned a lot about UX, marketing and product.

Most importantly, though, I’ve been a student of what it takes to make a user act.

While I’ve led teams and spent years dealing with the complexities of project management across organizational hierarchies, Shadow remains my one true CEO.

Work Experience

Director, Product Management – Gartner
(2023 – Present)

Senior Lead Content Strategist – Directv
(2022 – 2023)

Senior Content Strategist – Modus
(2021 – 2022)

Director, Digital Strategy – Segal
(2018 – May 2021)

Content Manager – TRVL
(2017 – 2018)

Web Content Specialist – Albelli
(2016 – 2017 )

Senior Web Editor – The IB
(2014 – 2016)

Writer and Researcher – The Key
(2012 – 2014)

Content Editor – DVO
(2010- 2012)

Copywriter – Various
(2009 – 2010)

Strategist, content designer, writer

While working as a strategist and content designer across various websites, I’ve also written the bulk of web content — from homepages to product content, as well as FAQs and contact pages.

With a background in UX, product and content, I have created wireframes, developed features, and written content for both B2B and B2C companies.

Quick Links

For each of these pages, I wrote all the text content — from buttons to paragraph copy. I also either developed the wireframe solo or collaborated with a UX designer to do so.

If you’re looking for something else, get in touch.