Spread joy. Solve user needs. Make work fun.

I’ve spent my career getting better at one thing: communicating with customers online.

Since 2008 I’ve written copy and developed content strategy and design for small websites, start ups, and multinationals — I’ve done both B2B and B2C, and learned a lot about UX, marketing and product.

Most importantly, though, I’ve been a student of what it takes to make a user act.

While I’ve led teams and spent years dealing with the complexities of project management across organizational hierarchies, Shadow remains my one true CEO.

Work Experience

Acting Head of Digital Experience — Gartner
(2025 - Present)

Director, Product Management – Gartner
(2023 – 2025)

Senior Lead Content Strategist – Directv
(2022 – 2023)

Senior Content Strategist – Modus
(2021 – 2022)

Director, Digital Strategy – Segal
(2018 – May 2021)

Content Manager – TRVL
(2017 – 2018)

Web Content Specialist – Albelli
(2016 – 2017 )

Senior Web Editor – The IB
(2014 – 2016)

Writer and Researcher – The Key
(2012 – 2014)

Content Editor – DVO
(2010- 2012)

Copywriter – Various
(2009 – 2010)

Strategist, content designer, writer

While working as a strategist and content designer across various websites, I’ve also written the bulk of web content — from homepages to product content, as well as FAQs and contact pages.

With a background in UX, product and content, I have created wireframes, developed features, and written content for both B2B and B2C companies.

Quick Links

For each of these pages, I wrote all the text content — from buttons to paragraph copy. I also either developed the wireframe solo or collaborated with a UX designer to do so.

If you’re looking for something else, get in touch.