Defined by Google as writers who “shape product experiences by crafting copy that helps users complete the task at hand”, UX writing is the art of producing microcopy and text for microinteractions such as error, confirmation and help messages.
This is my favourite kind of writing and the hardest. If you’d like a free text review of your digital product, get in touch.
Case study: Albelli
Since February 2016 I’ve worked as Web Content Specialist at Albelli, an e-commerce company with two desktop apps, an online app, a smartphone app and a tablet app.
While writing all the copy for these, I’ve taken the opportunity to align messaging across apps and to slowly move the tone of voice from technical into conversational anguage.
I’m not allowed to give the figures (damn contracts) but, since its launch last February, the smartphone app is doing very well indeed.
If you’d like to improve sales through your apps or improve your website microcopy, contact me.