Content strategy brings together lots of disciplines and draws on their individual strengths to decide how, what, when, where and why to publish any type of content for a given audience.

As a content strategist, I research and develop user personas, define customer journeys, promote and implement best practices in user experience (UX), and create publication schedules.

At the same time, I define an organization’s aims for its content and consider who should be shown what, when.

Content strategy also covers information architecture (IA), which I love more than a human should.

Think of a content strategist as a consultant (whether internal or external) who ensures that your organization is set up to succeed in every possible way from an editorial perspective.

If you want to read more about it, check out What is content strategy?

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Case studies

July 2014 –  December 2014. 


November 2017 – May 2018.


February 2015 – October 2017.

Purge Labs

May 2018 – August 2018.


October 2019 – January 2020.