Content Writing Samples

While working as a strategist across various websites, I’ve also written the bulk of web content — from homepages to product content, as well as FAQs and contact pages.

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For each of these pages, discussed below, I wrote all the text content — from buttons to paragraph copy. I also either developed the wireframe solo or collaborated with a UX designer to do so.

If you’re looking for something else, get in touch.


In 2021 I wrote the content for ADP’s professional services page, as well as making a range of UX tweaks across

I also wrote all the text content, as well as developed the wireframes, for the Work is Personal microsite.


As well as developing the information architecture for the new, I wrote all the services and industries content.

In particular, I’m proud of the higher education page, for which I designed an in-line contact form.

The contact page was designed and written by me and so was the homepage.

Purge Labs

I wrote all the text content for Purge Labs, consulting with UX Design on the wireframes. All the content you see there now was written by me in 2018.


Albelli Photo books page

For two years I wrote all the content for Albelli and its brands in various European countries.

In particular I’m proud of the photo book product page that you see above. The content of that page has changed now but I’m proud of how it combines strong marketing copy (“For moments big and small, we have you covered”) with a compelling UI. I wrote the content and designed the product flow.

I don’t have screenshots, but for these two years I also wrote all the UX copy (error messages, menu items, notifications of all kinds) for Albelli’s smartphone app, its online editor and its Windows and Mac editors.

The IB

In 2014 and 2015 I re-wrote the entire IB website and much of what I wrote stands today.

I’m particularly proud of Become an IB World School, a page that has not changed and which I both wrote and wireframed. The change in this page, plus information architecture changes, doubled leads for the organization.

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