While working as a strategist across various websites, I’ve also written the bulk of web content — from homepages to product content, as well as FAQs and contact pages.
Quick Links
For each of these pages, discussed below, I wrote all the text content — from buttons to paragraph copy. I also either developed the wireframe solo or collaborated with a UX designer to do so.
- ADP professional services
- ADP “Work is Personal”
- Segal higher education page
- Segal homepage
- Purge Labs product page
- Become an IB World School
If you’re looking for something else, get in touch.
ADP
In 2021 I wrote the content for ADP’s professional services page, as well as making a range of UX tweaks across adp.com.
I also wrote all the text content, as well as developed the wireframes, for the Work is Personal microsite.
Segal
As well as developing the information architecture for the new segalco.com, I wrote all the services and industries content.
In particular, I’m proud of the higher education page, for which I designed an in-line contact form.
The contact page was designed and written by me and so was the homepage.
Purge Labs
I wrote all the text content for Purge Labs, consulting with UX Design on the wireframes. All the content you see there now was written by me in 2018.
Albelli
For two years I wrote all the content for Albelli and its brands in various European countries.
In particular I’m proud of the photo book product page that you see above. The content of that page has changed now but I’m proud of how it combines strong marketing copy (“For moments big and small, we have you covered”) with a compelling UI. I wrote the content and designed the product flow.
I don’t have screenshots, but for these two years I also wrote all the UX copy (error messages, menu items, notifications of all kinds) for Albelli’s smartphone app, its online editor and its Windows and Mac editors.
The IB
In 2014 and 2015 I re-wrote the entire IB website and much of what I wrote stands today.
I’m particularly proud of Become an IB World School, a page that has not changed and which I both wrote and wireframed. The change in this page, plus information architecture changes, doubled leads for the organization.
chriswoolfrey.com 