October 2019 – January 2020.
I’m currently in permanent employment at Segal, as the company’s first digital content strategist. Among other things, I was a key project member in the launch of the organization’s first new website in several years, which coincided with a major re-brand.
I’ll fill this in when I’m less tired. But compared with the old Segal website(s) I think the new one is brilliant and I’m proud of the work I did to make it happen.
What did you do in the project?
You meant what didn’t I do!? Nah, I’m kidding.
Primarily, I was responsible for:
- Developing a new information architecture, along with our partner Orbit Media
- Building on the partner’s recommendations for search engine optimization
- Consulting on wireframes, designs and more
- Writing the services and industry content, among other pages
- Working closely with stakeholders across Segal, from the C-Suite down, to help them understand the need for change and educate them about the site’s core goals moving forward
- Managing internal team members in migrating older content from the prior Segal site, plus two other Segal subsidiaries.
There’s some other stuff. Like I said before, I’ll do this properly when I’m not tired.
Mainly, though, I used the re-launch as a motivating factor to get the company talking about KPIs for digital marketing. I had created and attempted to embed four core digital content marketing goals in 2019, to some success (and we hit them); in 2020, we’re actively talking about those goals regularly with senior leadership.
Which is very nice.